What Is Digital Marketing | Digital Marketing Strategy And Steps
What Is Digital Marketing?
Digital marketing is the marketing process of products or services using digital technologies, mainly on the Internet. Digital marketing means all marketing efforts that use an electronic device or the internet. At a high level, digital marketing refers to advertising delivered through digital channels. Read below to know about popular digital channels.
Digital Marketing Strategy And Steps
We should follow some basic steps to start Digital Marketing. That helps a lot in advertising products or services. Digital media is favourite to all that consumers have access to information any time and any place they want it. Digital marketing and its associated channels are important. Let’s know some basic steps of Digital Marketing.
Search Engine Optimization (SEO)
Social Media Marketing
#Search Engine Optimization (SEO)
This is the process of Optimizing a web page to rank higher on search engine result page. SEO helps to get a huge amount of traffic on a website. Having your website or Blog optimized for SEO is a necessity. By having an SEO strategy in place.
#Social Media Marketing
Social media marketing refers to the process of gaining traffic or attention through social media sites. Nowadays peoples are always visiting on the social media platform. The most popular channels you can use in social media marketing include.
Content Marketing is a way of promoting content using the different method. content marketing institute says: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”. Read below to know some way of content marketing:
- Article Content Marketing
- Image Content Marketing
- Video Content Marketing
- Audio Content Marketing
- Slide Content Marketing
Mobile marketing is the interactive multichannel promotion of products or services. These devices are kept in our pockets, sit next to our beds, and are checked constantly. From SMS and MMS to in-app marketing, there are many ways to market on mobile devices.
PPC stands for Pay Per Click. This is an advertising model. Search engine advertising is one of the most popular forms of PPC. Basically, an advertiser or a website owner pays a publisher when the ad is clicked. A payable process of generating traffic to websites.
Affiliate Marketing is a process of earning and promoting another person’s product or service. This a commision based earning system for a freelancer. On the other hand, a business owner can earn more traffic and sale. Affiliate Marketing is a type of performance-based marketing.
CPA stands for Cost Per Action. Cost Per Action advertiser pays to a publisher for each action. Suppose you have a new Gym centre and you are looking for some new students for your Gym. And a publisher or a CPA worker helping you to admit new student by singing to your website. And you are paying the publisher for every singing.
Native Advertising is a process of placing ads on a relevant website. These ads are often found in social media feeds, or as recommended content on a web page. It’s the hottest, most effective new digital marketing tactic.
Lead generation is the initiation of consumer interest or inquiry into products or services of a business. In Lead Generation you may have to collect prospects leads. Like targeted customers or prospects Name, Job detail, Address, Phone Number, Emil address to contact them for increase sale.
Emil Marketing is a process of marketing products and services using Email. Every email sent to a potential or current customer could be considered email marketing. People are using Email as a mobile message. And they are always checking their email for new notification.